Who it's for
If you finish a job and move on, it's for you.
The trade name matters less than the shape of the work. A pool company and a pest company want the same three messages; a roofer wants a different two. Find the shape that sounds like yours — that's what runs, and what stays off.
Recurring service
Cleaning · Lawn & landscaping · Pool · Pest control · Window cleaning
You see the same customers on a cycle — weekly, fortnightly, quarterly.
- Review ask
- After a job, and never more than once every 90 days no matter how often you visit.
- Rebook
- When someone who used to be on the cycle quietly drops off it.
- Win-back
- For the customer who has not booked in a season.
- Stays off
- Quote nudge — you are rarely quoting, you are scheduling.
Where the money is: Rebook. Your customer list is the business, and this is what keeps people on it.
Occasional and seasonal
HVAC · Plumbing · Electrical · Handyman · Appliance & mobile repair · Painting · Gutters
Customers come back, but on a season or a breakdown rather than a schedule.
- Review ask
- Right after the job, while they still remember your name.
- Win-back
- Ahead of the season they last called you in.
- Quote nudge
- For the bigger jobs that get a quote and then silence.
- Stays off
- A cleaner’s 21-day rebook. Nobody services a furnace three weeks later, so the same message runs on a six-month clock instead.
Where the money is: Win-back. A customer from eighteen months ago has forgotten who you are; the people who ask first get the call.
One-off and high ticket
Roofing · Remodels & flooring · Fencing & decking · Moving
Most customers use you once. The job is big and the quote takes real work.
- Review ask
- The only follow-up that matters, and it matters more here than anywhere — reviews are how the next stranger picks you.
- Quote nudge
- The single highest-value message in the product for you. One recovered quote pays for years of this.
- Stays off
- Rebook and win-back stay off. Asking a roofer's customer if they would like another roof is how you look like a machine.
Where the money is: Quote nudge. Everything else is table stakes; this one has a number attached.
Not sure which one you are?
It costs nothing to find out. Every follow-up except the review ask ships switched off, so the free plan does exactly one thing until you decide otherwise — and it does that from your own phone, with no card and no number to register.